Step one in the BCS counteroffensive: Hiring a full-time executive director to match wits with Congressional opponents and the new playoff lobby in their corner. Step two: Beginning a Twitter feed and a Facebook page to advance the BCS propaganda message of unity and harmony in the status quo.

For example: Did you know Urban Meyer wholeheartedly supports the BCS? It's true:

Number of seconds it took to find a more recent quote directly refuting Meyer's alleged support for the Series, in which the two-time BCS-winning Florida coach describes the BCS as "out of control"? Four:

Meyer, meanwhile, said college football could be heading toward a playoff.

"I think at some point in time it might happen," Meyer said. "I didn't believe that a few years ago, but I feel now the discussion is out of control. I can't imagine any guy that enjoys football not discussing that wherever he's at. So I imagine at some point that might happen now."

But why would simple accuracy in reporting high profile figures' actual opinions stop the BCS from promoting the most unique championship in sports? Just look at all the famous faces that have backed the Series over the years, and how the hip "new media" can take advantage of it:

See? Everybody loves the BCS! Everybody loves the BCS!

Come on, everybody, say it with me: Everybody loves the BCS! Everybody loves the BCS! The BCS is not feeling threatened by its opponents! Everybody loves the BCS!

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Just for the record: Satire, folks. Please heed the satire.