Mon Apr 06, 2009 10:53 pm EDT
This commercial just aired, and already I've had two friends email me about it (not to mention the obligatory cascade of tweets just before Fail Whale came out for the night):
I'm not a huge fan of Gatorade, but it's hard to deny the goosebumpery at work here. Well done, Omnicon Group. If you can land John Wooden for a sports drink spot, you do it, and you use him to his full potential. Wins all around.
The Dagger is a college basketball blog edited by Jeff Eisenberg. Email him, and follow him on Twitter.

Posted Jan 28 2010
Posted Jan 28 2010
Posted Jan 28 2010
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