When Marcus Jordan decided to eschew the slate of solid schools recruiting him -- Stanford, Oklahoma, Iowa, Miami, Arkansas and Butler among them -- for the University of Central Florida, folks were surprised, but after consideration, it made sense. Jordan is not considered a pro recruit at this point. A few years of dominating at UCF, rather than riding the pine somewhere like Oklahoma, could open up all sorts of possibilities.

But maybe Jordan is already regretting his decision. As Darren Rovell reported last night, Jordan is in the midst of a shoe company war at UCF, where he was promised during his recruitment he'd be allowed to wear his father's Air Jordan brand even though UCF is an Adidas school. Now, Adidas -- which sponsors UCF to the tune of $1.9 million a year -- is dope-slapping that idea with the quickness:

Soon after the comments were made, UCF athletic director Keith Tribble told AOL’s Fanhouse that the freshman could make the decision for himself since there had been a previous precedent set with a UCF football player who wore a different brand of shoe due to the fit.

But adidas spokesperson Andrea Corso told CNBC that no compromise had been reached with the school. “We are in negotiations for a future relationship regarding the broader UCF athletic program,” Corso said. “What I can say is that these relationships are based upon agreed deliverables for both parties.”

In other words, UCF didn't negotiate the terms of Jordan's shoe agreement, and Adidas might want some of that money back. The interesting question is how far UCF will be willing to go to preserve Jordan's right to wear his dad's shoes. Do they accept less money from Adidas? How much less? Or do they go to Nike and sign a new contract before things get silly?

Excuse me ... what's that? I'm getting a message in my ear here. What? This whole thing is already silly? Oh, right. Yeah.