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The Dagger

Mon Mar 16, 2009 4:12 pm EDT

M&M's ad gets the Bird-Magic jerseys horribly wrong

By Eamonn Brennan

This year, Larry Bird and Magic Johnson are celebrating the 30-year anniversary of their epic 1979 showdown, which pitted Bird's Indiana State underdogs against Johnson's Michigan State squad. The respective colors of these two teams are light blue and green. You could look it up. Instead, M&M's went with green for Bird and yellow for Magic, like so:

Whoops. Obviously, that's a reference to each player's pro career, but since we're not celebrating the anniversary of anyone's pro career -- mostly because careers don't have anniversaries -- this is advertising failure of the epic variety. Weak, M&M's. Weak.

(If you want to read more about Bird-Magic, check out our own interview with Seth Davis, author of a comprehensive book about the rivalry.)

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27 Comments

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  1. WWW.PREMIERSHIP.ALTERVISTA.ORG
    1. Posted by WWW.PREMIERSHIP.ALTERVISTA.ORG Thu Sep 03, 2009 3:48 pm EDT

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    All sports on web: hockey (nhl), basket (nba), football (nfl), soccer (mls and major european competition), tennis, wrestling, boxe
  2. PlanetMars
    2. Posted by PlanetMars Thu Sep 03, 2009 4:25 pm EDT

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    I like it, actually.
  3. the truth
    3. Posted by the truth Thu Sep 03, 2009 9:06 pm EDT

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    its not their college colers its green for the celtics and yellow for the lakers cuz thats what everyone knows them by....why are yahoo sports writers so stupid? who is paying them to write this stuff up?
  4. Matt M
    4. Posted by Matt M Thu Sep 03, 2009 8:01 pm EDT

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    sweet
  5. bescheidenkrieger
    5. Posted by bescheidenkrieger Thu Sep 03, 2009 3:05 pm EDT

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    4. You are retarded. He already said it was their pro colors but the point of the ad wasn't about their pro careers so using those colors is a mistake. You need to read and educate yourself.
  6. Jas2Love
    6. Posted by Jas2Love Thu Sep 03, 2009 4:29 pm EDT

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    If they used college colors a lot of people wouldn't recognize them. I don't think this is a mistake. There's only so much you can do with an M&M to show who it is.
  7. gamenutzie
    7. Posted by gamenutzie Thu Sep 03, 2009 4:05 pm EDT

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    I would love to eat Magic and have him all over my face!
  8. Mr Plow 726
    8. Posted by Mr Plow 726 Thu Sep 03, 2009 10:49 pm EDT

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    #4 epic failed
  9. Mr Plow 726
    9. Posted by Mr Plow 726 Thu Sep 03, 2009 10:49 pm EDT

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    And props to number one.. LMFAO
  10. Jeff
    10. Posted by Jeff Thu Sep 03, 2009 4:35 pm EDT

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    i think that M&M's made the smart choice becuase if they put bird in light blue and magic in green, people would have no idea whats going on
  11. Arun
    11. Posted by Arun Thu Sep 03, 2009 2:58 pm EDT

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    i jus eat the green m&m..thas wussup!
  12. Arun
    12. Posted by Arun Thu Sep 03, 2009 2:58 pm EDT

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    Sheeba aggerwal loves green m&m's!
  13. FutureGiantsGm24
    13. Posted by FutureGiantsGm24 Thu Sep 03, 2009 9:03 pm EDT

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    hahah that green one actaully does look like Bird!!!
  14. assdsssa
    14. Posted by assdsssa Thu Sep 03, 2009 4:11 pm EDT

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    bird hair looks like bud
  15. Brandon L
    15. Posted by Brandon L Thu Sep 03, 2009 9:31 pm EDT

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    HAHAHA #1!
    Don't eat the green One cuz it will turn you gay!
  16. Miraj I
    16. Posted by Miraj I Thu Sep 03, 2009 7:21 pm EDT

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    whyIslam.org
  17. Tony
    17. Posted by Tony Thu Sep 03, 2009 10:23 pm EDT

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    LOL @ #4. just dont post....
  18. LBT/Animosity
    18. Posted by LBT/Animosity Thu Sep 03, 2009 4:57 pm EDT

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    #4 - He's not a sports writer...he's a blogger.
  19. jamie v
    19. Posted by jamie v Thu Sep 03, 2009 4:28 pm EDT

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    all i ask for is a nose. lolol
  20. noving p
    20. Posted by noving p Thu Sep 03, 2009 7:41 pm EDT

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    Beat la.....kobe sux...go boston.....
  21. Martin C
    21. Posted by Martin C Thu Sep 03, 2009 3:29 pm EDT

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    So Magic should be green (Michigan State) and Bird would be baby blue (Indiana State). I do like Bird's stache tho.
  22. A Yahoo! User
    22. Posted by A Yahoo! User Thu Sep 03, 2009 8:35 pm EDT

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    #17-wrong website. Go to Al-Jaziera.com, or I'llblowupyourbus.com, or c4inbybookbag.com. Eat a sausage or two while you browse. Later.
  23. PurdueMatt
    23. Posted by PurdueMatt Thu Sep 03, 2009 7:11 pm EDT

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    Agreed. Quite a mistake.
  24. andrew e
    24. Posted by andrew e Thu Sep 03, 2009 3:48 pm EDT

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    isn't the green one a female?
  25. chance b
    25. Posted by chance b Thu Sep 03, 2009 3:21 pm EDT

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    yea seriously there is nothing wrong with this they are going by nba colors idiot plus you had to look up the colors of their college jerseys so why would they use college jersey colors. your a sports writer,even though not a smar one, still had to look that up. There not going to make an advertisement that hard dude. Its nba plain and simple. I think ure the peanut tho dude.

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