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The Dagger - NCAAB

The Dagger

Sun Mar 29 07:52pm EDT

Guitar Hero puts Bob Knight and friends in their underwear

By MJD

Ever wanted to see Bob Knight, Rick Pitino, Mike Krzyzewski, and Roy Williams dancing around in their boxer shorts? Neither did I. But the end result, to the great credit of whatever ad agency produced it, is rather hilarious.

Maybe I find it particularly amusing, though, because I really would like to see Bob Knight scold Lars Ulrich like he was a little boy. But that's just me.

Other little touches that were brilliant: the slightly awkward end of Bob Knight's old-man sock slide, and the inclusion of the word "the" in the sentence, "We're playing the Guitar Hero." Everyone's performance grades out really well, in fact. Roy Williams, in a mild upset, probably shows the most funk, Rick Pitino looks like a hyperactive little kid banging on a drum, and Coach K is appropriately goofy and overexcited.

It's a perfect example of quality NCAA tournament advertising. I've only seen it once, it's hysterical, and I'll remember it. Well done, Guitar Hero people.

Gracias, First Cuts.

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