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The Dagger

Sun Mar 29, 2009 7:52 pm EDT

Guitar Hero puts Bob Knight and friends in their underwear

By MJD

Ever wanted to see Bob Knight, Rick Pitino, Mike Krzyzewski, and Roy Williams dancing around in their boxer shorts? Neither did I. But the end result, to the great credit of whatever ad agency produced it, is rather hilarious.

Maybe I find it particularly amusing, though, because I really would like to see Bob Knight scold Lars Ulrich like he was a little boy. But that's just me.

Other little touches that were brilliant: the slightly awkward end of Bob Knight's old-man sock slide, and the inclusion of the word "the" in the sentence, "We're playing the Guitar Hero." Everyone's performance grades out really well, in fact. Roy Williams, in a mild upset, probably shows the most funk, Rick Pitino looks like a hyperactive little kid banging on a drum, and Coach K is appropriately goofy and overexcited.

It's a perfect example of quality NCAA tournament advertising. I've only seen it once, it's hysterical, and I'll remember it. Well done, Guitar Hero people.

Gracias, First Cuts.

Related: College Basketball Media, The Big Dance

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321 Comments

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  1. MJD is a virgin
    1. Posted by MJD is a virgin Thu Sep 03, 2009 3:22 pm EDT

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    Just what I wanted. Another article written by a horribly Yahoo! sports writer who has a crush on old, senile coaches. And one Louisville coach that always makes the worst call in a clutch.
  2. billyb da champ
    2. Posted by billyb da champ Thu Sep 03, 2009 3:07 pm EDT

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    i love bob knight throwing the drum set like a chair
  3. William
    3. Posted by William Thu Sep 03, 2009 7:27 pm EDT

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    It was an amazing ad!!! First!
  4. William
    4. Posted by William Thu Sep 03, 2009 7:27 pm EDT

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    third instead
  5. Jacob A
    5. Posted by Jacob A Thu Sep 03, 2009 2:58 pm EDT

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    lol, pretty great idea by whoever thought of this.
  6. luis bunuel
    6. Posted by luis bunuel Thu Sep 03, 2009 7:08 pm EDT

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    yeah
  7. dkrusekontrol
    7. Posted by dkrusekontrol Thu Sep 03, 2009 3:45 pm EDT

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    awesome! and a top ten comment!
  8. Ray E
    8. Posted by Ray E Thu Sep 03, 2009 8:30 pm EDT

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    Was this a Guitar Hero ad or the first step in the Kentucky hoops interview process?
    First, you go all Tom Cruise in "Risky Business" and pantsless...
    Second, you get dissed by Lars Uhlrich...
    Can being chased down a corridor by Fatso Alan Cutler be far behind? Gonna LOVE to see how Knight reacts to THAT!!!
    Seriously, it's not as good as the Heidu Klum one, but I enjoyed it. And now, Roach K and Pitino have a lot of free time to do more ads...right through to next November!
  9. Howe Hat Trick
    9. Posted by Howe Hat Trick Thu Sep 03, 2009 9:55 pm EDT

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    Great basketball blogging. Resorted to commenting on commercials. Well done and way to stay current!! Not like there is anything else going on in the world of basketball these days.
  10. momwithabat
    10. Posted by momwithabat Thu Sep 03, 2009 7:12 pm EDT

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    two thumbs up on this commercial! So funny seeing these legendary coaches doing fun stuff.
  11. Scott
    11. Posted by Scott Thu Sep 03, 2009 9:10 pm EDT

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    Great commercial!
  12. espnjunkie23
    12. Posted by espnjunkie23 Thu Sep 03, 2009 3:56 pm EDT

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    Bob Knight and "friends"? Sounds like an oxymoron
  13. Nathan
    13. Posted by Nathan Thu Sep 03, 2009 7:41 pm EDT

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    #1 - Ironic that you're criticizing the writing when you horribly can't differentiate when to use an adjective vs and adverb...
    #11 - You are also douche-like, in that you critique MJD for not blogging about ball when he had three other posts today, two of which were within HALF an hour of the "offending" Knight & Co. commentary. You, sir (madam?), should return to getting your info from the newspaper, which won't upset your tender sensibilities and will arrive but once a day....
    In other news, I missed the ad (don't know WHY I wouldn't be watching, say, UNC blow out Chokelahoma) on TV, so appreciated seeing it here... MJD, I think the charming use of the definite article (THE Guitar Hero) may have been borrowed from Letterman: "Hey, kids! Ya like the Rock 'n Roll?!" charming, tho'...
  14. Rodney
    14. Posted by Rodney Thu Sep 03, 2009 6:50 pm EDT

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    classic stuff
  15. A Yahoo! User
    15. Posted by A Yahoo! User Thu Sep 03, 2009 2:50 pm EDT

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    Post #15: Yikes, looks like someone has a crush on "MJD."
    Admittedly, this article wasn't too bad. But anyone who has read his NFL "blogs" will tell you that this is one seriously inept, biased, unprofessional tool. And Yahoo! should be embarrassed to have him on the payroll. This clown wouldn't last a day in the real world of professional journalism. The true talent is in the NBA section. J.E. Skeets (usually) knows what he's talking about, and his insight can actually be pretty insightful... can't say the same about "MJD."
  16. Jay Soester
    16. Posted by Jay Soester Thu Sep 03, 2009 10:02 pm EDT

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    scarilarious.
  17. southrnlady53
    17. Posted by southrnlady53 Thu Sep 03, 2009 9:34 pm EDT

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    I loved it................too funny...............those coaches had guts to get up there and do that commercial................hats off to them................lol
  18. ALX
    18. Posted by ALX Thu Sep 03, 2009 2:51 pm EDT

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    Why is ernie kent still have a job at oregon ?
  19. uknow1n2
    19. Posted by uknow1n2 Thu Sep 03, 2009 10:27 pm EDT

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    GO MICHIGAN STATE !!!!!!!!!!!! YEAHHHHHHHHHHHHHHHHHH. All commentators held great doubt about MSU winning the SECOND round! Second freakin' round! They win. They doubt MSU again winning the Sweet 16 AND Elete 8! They WON IT BABY !!!!!!!!!!!!!! I know, Uconn SEEM's to be a tougher team. But MSU CAN win.
  20. Robert B
    20. Posted by Robert B Thu Sep 03, 2009 3:32 pm EDT

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    that was on damn funny ad...lol i might go buy a video game just cause of the ad alone lol
  21. zcat
    21. Posted by zcat Thu Sep 03, 2009 11:01 pm EDT

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    this commercial dont touch the baby boy saying "SHANK-A-POTAMUS" Best commercial by far! I agree with the earlier post when someone said something about these guys all bieng penis's! Hate all 4..which made not worth watching, plus it shows them like 3 seconds..who cares! CBS has way to many commercials anyway, hers a tip..work on getting a grip on the first round games, seen blow outs instead of good games because of the region im in! Thank goodness for my computer, got to pick my games there!
  22. Tommy S
    22. Posted by Tommy S Thu Sep 03, 2009 9:25 pm EDT

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    lol at the general throwing the drumset
  23. Cliff Legend
    23. Posted by Cliff Legend Thu Sep 03, 2009 8:57 pm EDT

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    chris chase doesnt wipe well.
  24. Older_than_Moses_Shaq
    24. Posted by Older_than_Moses_Shaq Thu Sep 03, 2009 2:56 pm EDT

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    Krazewski(Rome) running out in his underwear proved to me he wanted to one up Kobe. He wishes so bad Kobe would've gone to Duke. He wants so bad to coach the Lakers. He just knows he can't do it and keep his legacy.
  25. jebiboiler
    25. Posted by jebiboiler Thu Sep 03, 2009 4:31 pm EDT

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    Oooooo . . . "I really would like to see Bob Knight scold Lars Ulrich like he was a little boy."
    Ulrich, the failed child tennis player?

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