The Dagger - NCAAB

For the upcoming college basketball season, as in any other year, ESPN is filming some commercials. This year's offering is reportedly set in a call center, where students from various college basketball powerhouses solicit people to watch basketball. Fair enough.

What's not so fair is the way they're going about casting the spot. Thanks to Awful Announcing, which apparently got its hands on the leaked internal casting call, we can see how brutally stereotypical TV producers are. Some of these aren't so bad, but some are, well, like this:

SEEKING:

[ DUKE UNIVERSITY ] MALE. Our guy for Duke UNIVERSITY is a smart, with it, young WHITE male. He's handsome. He's from money. He is, in short, the kind of guy, everyone can't stand. He is the kind of guy everyone wants to be.

[ CONNECTICUT ] MALE. Connecticut is all things Connecticut. He's a little bit older.
He's a little bit thicker around the waist. He's WHITE. He's also competitive. Very. Waspy, blue blood.

[ LOUISVILLE ] MALE. Louisville is very true to place. He's short. He's HISPANIC. And one day he hopes to carry on in proud Louisville tradition and race thoroughbreds.

[ NOTRE DAME ] MALE He's an ASIAN kid who is in to all things Notre Dame, ridiculously so. Oh, and he's always fighting. Every time we encounter him he always has some words or another, be it the faint traces of a black eye, or a scab or whatever. He epitomizes the fightin' Irish.

[ MEMPHIS ] MALE. What can we say about Memphis? He's a southern BLACK kid, really culinary and polite. He's artistic, and draws comic books really well.

Remember, kids: Everyone that goes to Duke is rich and "WHITE". Same goes for Connecticut. In Louisville they're all "short", equestrian and "HISPANIC". At Notre Dame, they're all "ASIAN", because, duh, everyone knows that an "ASIAN kid" is smart. And in Memphis? Definitely all "BLACK". But not the impolite kind! Oh no, never that. This stereotypical black guy is a real sweetie.

Yikes, ESPN. And that's just a sampling. Most of the rest straddle the border between inexplicable (Oklahoma's ideal actor is someone who "thinks everything is awesome." Wha?) and tone deaf. Still, I'm excited for the commercial. Nothing gets people pumped for basketball like careless stereotypes, right?

Who's ready for some hoops? That "Jewish kid" from Syracuse knows what I'm talking about!

Update: ESPN has given a statement to Awful Announcing, saying: "Our marketing department just learned of this casting call today and the campaign is not something we will pursue. The language and approach reflected in that document were not approved by us and in no way represent ESPN or the respect we have for the college community." For the record, Liz Lewis Casting Partners is responsible for the tone and output of the call, not ESPN per se. Fair enough, then.

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17 Comments

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  1. IchiDeath
    1. Posted by IchiDeath Thu Sep 03, 2009 4:22 pm EDT

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    I actually know someone who would fit the Duke mold.
    My favorite is the Texas one, though, surprised you didn't include it. I mean the words "A man's man" and "AF ad" should have secured it.
  2. Al S.
    2. Posted by Al S. Thu Sep 03, 2009 2:51 pm EDT

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    If any of these would be prime for typecasting... wouldn't Notre Dame have a red-bearded Fighting Irishman? I mean, it is the name of the school. Just have the mascot do it.
    Saying this as someone who is Irish, btw.
  3. Matt
    3. Posted by Matt Thu Sep 03, 2009 3:18 pm EDT

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    So was today Big East day?
    With ONE post about the Big East???
    That's sad. I bet if they were the ACC, they'd get several.
  4. THB
    4. Posted by THB Thu Sep 03, 2009 10:02 pm EDT

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    color me befundered. you didn't include these diamonds?
    [ tennessee ]
    a slutty girl who would hang out at the cowgirl hall of fame.
    [ purdue ]
    child prodigy. wiz kid. think mclovin from superbad.
    and can someone explain how this would help out a caster?
    [ gonzaga ]
    guy that would go to school in the pacific northwest.
    genius.
  5. Tymaron
    5. Posted by Tymaron Thu Sep 03, 2009 8:40 pm EDT

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    One usually puts the retraction at the beginning of a story, revises the story altogether, or removes it completely. Fail.
  6. cujosback4more
    6. Posted by cujosback4more Thu Sep 03, 2009 3:32 pm EDT

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    I hate Political correctness! ESPN isn't saying that EVERY kid from that school is white, asian, or hispanic. You just pick on ESPN because you were denied from getting a job their! Don't get your panties in a bunch over this.
  7. Fore20
    7. Posted by Fore20 Thu Sep 03, 2009 4:36 pm EDT

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    They forgot to add that the Duke student is from New Jersey.
  8. Sohail
    8. Posted by Sohail Thu Sep 03, 2009 9:31 pm EDT

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    Stop hating on ESPN.
  9. LauraM
    9. Posted by LauraM Thu Sep 03, 2009 6:58 pm EDT

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    Yeah that doesn't fit Notre Dame at all. We're more of the white kids that people can't stand.
  10. Smooth W
    10. Posted by Smooth W Thu Sep 03, 2009 9:30 pm EDT

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    Duke's profile would be a little more accurate as also being from NY or NJ, and NOBODY from NC wants to be like them. BTW, Coach K is classy, but not sure which class. I am also not sure why the author has to make this a racial problem. Stop trying to create trouble where there is none. Those stereotypes are not far from reality, so get your oversensitive politically correct head outta your butt. People like you create many more problems than you solve. Be more of the solution and not the problem. Start by finding a new career.
  11. EddieV
    11. Posted by EddieV Thu Sep 03, 2009 3:51 pm EDT

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    Um....I question this article's validity, seeing as how almost NO ONE at ND is Asian. The overwhelming majority of students at ND fits the middle to upper class Caucasian demographic. I just graduated from ND this past Spring. Definitely not many Asians.
    As such, I declare shenanigans on Eamonn Brennan
  12. EddieV
    12. Posted by EddieV Thu Sep 03, 2009 3:51 pm EDT

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    I would normally write this off as humorous journalistic satire or even witty sarcasm, but this was done pretty poorly.
  13. clint m
    13. Posted by clint m Thu Sep 03, 2009 7:02 pm EDT

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    HAHA; DUKE was casting was perfect! You have to have someone around to keep tarheel egos from getting too big. Theres nothing better than watching carolina get beat.....in any sport!!!
  14. Cavs Fan
    14. Posted by Cavs Fan Thu Sep 03, 2009 9:59 pm EDT

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    It is beyond silly to get worked up over this. This is an ad agency trying to draw people into a commercial. It's completely normal for them to want to add some color to the characters. And in doing so it is perfectly natural (1) to try to associate with a picture of some kind of kid people might think actually might be found at a particular school and (2) to caricature the characters to some extent.
    Treating a character sketch as a generalizing stereotype is something Awful Announcing did, not anything the agency did. Shame on you for adding your own petty rabble-rousing to Awful's.
  15. LeftCoast
    15. Posted by LeftCoast Thu Sep 03, 2009 7:00 pm EDT

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    um, ... yeah ... 'brutally stereotypical.'
    sure.
    because the black kid from memphis is polite or because the asian kid is from notre dame is fighting or that a woman could possible be a slut? how could they?!?!?!? if you want to pick on something pick on the fact they couldn't spell purdue right.
    all this bs pc crap blows.
  16. Snoopwill
    16. Posted by Snoopwill Thu Sep 03, 2009 4:49 pm EDT

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    No comment , Lets play ball baby
  17. Samuel M
    17. Posted by Samuel M Thu Sep 03, 2009 9:02 pm EDT

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    Political Correctness and reverse racism.
    I'm from Louisville (and even attended UL for 2 years) and I am an advertising copywriter/producer who knows about casting television commercials. Usually I LOVE ESPN TV spots; they are usually among the best conceptual and shot spots, but they (ESPN) not only missed the boat on this one......they torpedoed it out of the water.

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